Software doesn’t win on the shelf.
It wins on the ground.
OTG is the deployment partner for F&B and retail technology in the Gulf. We take your platform out of the demo and into daily use — sales, rollout, hardware, payments, training and the growth that follows.
We put these into the field
Most software companies lose in the last mile.
The product works. The demo lands. Then comes the part nobody staffed for: a merchant in a busy kitchen, a device that needs mounting, a cashier who has never seen the screen, a payment terminal waiting on a bank, and a launch date that has already been announced.
That is the whole of what OTG does. We are the team on the floor — in the shop, at the venue, in the back office — making sure the thing you built actually runs, is used correctly, and keeps earning after go-live.
Seven pillars, start to steady state.
Consulting
Market read, pricing, packaging and go-to-market for vendors entering or scaling in the Gulf.
Technology platforms
POS, payments, event management, supply chain, HR — sourced, resold and integrated as one stack.
Event ops & deployment
Hardware, connectivity and crews on site — festivals, stadiums, pop-ups and multi-outlet rollouts.
Vendor readiness
Turning a product into something a regional team can actually sell, install and support.
Go-live management
Cutover plans, floor-walking, day-one support and the escalation path when something slips.
Project management as a service
A named project manager owning scope, timeline and every third party in the chain.
OTG Training Hub
Our service academy — structured courses for merchants, cashiers, resellers and your own staff.
Online coursesNot sure which you need?
Most engagements start with a deployment review: one call, one honest map of what is missing.
From signed to steady state.
The same five stages every time, so you always know which one you are in and what is meant to happen next.
See it in practice-
Discovery & deployment review
We map the product, the target merchant, the hardware, the payment rails and the gaps between them. You get a written plan, not a proposal deck.
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Readiness
Collateral, pricing, install guides, support scripts and the training material that makes the product sellable by someone who did not build it.
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Pilot
A small number of real sites, run properly. We fix what breaks before it breaks at scale, and we write down what we learned.
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Rollout & go-live
Scheduling, hardware logistics, on-site installation, staff training, day-one floor support and a clear escalation line.
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Growth & account management
Usage reviews, upsell, retraining new staff, and the next wave of sites. Deployment is not the finish line — adoption is.
Take payments on the phone you already own.
OTG resells mobile payment acceptance — SoftPOS tap-on-phone and Pay-by-Link — for merchants who need to get paid today, without waiting on terminal hardware.
- Contactless cards and wallets accepted on a standard Android phone
- Pay-by-Link for deliveries, deposits, invoices and phone orders
- Onboarding, merchant training and first-week support included
- Built for F&B: markets, food trucks, pop-ups, events and multi-outlet groups
Tap on phone
No terminal, no dongle. Download, verify, take the first payment the same day.
Send a link
WhatsApp or SMS a payment request. Reconciled in the same dashboard.
Many staff, one account
Per-user logins and per-outlet reporting for groups and event teams.
Local, human
Onboarding, settlement questions and troubleshooting handled by our team.
Adoption is a training problem.
Rollouts fail quietly — the software is installed, and the staff go back to the old way. Our service academy gives merchants, cashiers, resellers and your own team short, practical courses with progress tracking and a certificate at the end.
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01POS floor operationsFor cashiers and shift leads
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02Taking payments safelySoftPOS, refunds, disputes
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03Event day playbookFor deployment crews
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04Reseller certificationFor partner sales teams
Tell us what you are trying to put in the field.
One call. We will tell you honestly whether we are the right partner, what the real obstacles are, and what a first ninety days would look like.