The name is the whole strategy.
Technology sits on a shelf until someone puts it on the ground. That is what we do — as a consultancy, for food & beverage, retail and live events.
OTG is a consultancy agency. We work closely with technology partners — software platforms, point of sale, event management systems and licensed payment providers — and we open this market for them, linking their products to the operators and organisers who need them through the right channels.
On the other side, we advise F&B and retail businesses on the software they run on, and we work with event planners and event management companies as the technology side of their team — consulting on the event management solutions they need, and helping build them where they do not exist yet.
Our infrastructure work is deliberately narrow. Connectivity, deployment and ground support: enough to make the software work on a real site, and nothing we cannot stand behind.
What ties it together is that we do not stop at the recommendation. We are on the floor the morning it goes live, and we train the people who have to use it.
Four commitments we will not trade away.
We say no
If a product is not ready for this market, or the market is not ready for it, we will tell you before you spend money finding out.
We disclose our interests
We hold commercial relationships with some of the partners we recommend. You will know which, in writing, before you decide.
We are on site
Someone from OTG stands in the venue at open. Remote-only advice is how the last mile gets lost.
We claim only what we can do
We are consultants, not a licensed payment provider and not an accredited training body. Where a partner carries the service, we say so.
Both sides of the market
Operators
F&B and retail businesses choosing, replacing or fixing the software they run on.
Partners
Software, POS and payment companies who want a route into the Gulf market.
Event organisers & planners
Teams who need event management software specified properly and supported on site.
Details
OTG is the customer-facing brand of PrimeAxis Global – FZCO.